Marketing Consulting

Marketing

RBD Marketing is a one-stop shop marketing consultancy with a unique structure that offers the full spectrum of marketing functions by working with well-placed network of consultants across the African Region.

Our Company’s network boasts of financial, FMCG, government, investor relations and event management PR experts with proven track records in their fields that provide the best in their disciplines

Public relations services

There is nothing more valuable to your company's success than good press. An effective public relations campaign can build significant value and credibility for any-sized organization, from start-ups to Fortune 500 companies. The RBD public relations approach entails a powerful blend of savvy PR experts, creative pitch strategies, and strong media relations. The end result for our clients is significant exposure that drives awareness, credibility, and sales.

We work with clients in a broad range of industries, including finance, technology, retail, education, and professional services. While the industries and products change, our sure-fire approach does not. And neither do the results.

Corporate Branding

Corporate branding goes beyond a logo, a tag line, or even a big budget advertising campaign. Corporate branding is a serious undertaking that requires three key elements - skill, knowledge and creativity.

Why is corporate branding so important you ask? The fact of the matter is - your brand is what sets you apart from everyone else and distinguishes your product or service from your competitors. With corporate branding, you can help create high demand for your products or services, without having to clear your bank account.

RBD’s Corporate Branding Methodology is predicated on four core principles:

1. Consistency across all medium (print, web, advertising, etc.)
2. Suitability of brand messages within intended market segments
3. Uniqueness - how to differentiate brand from the competition
4. Communication of value proposition and company vision

Depending on your starting point, effective corporate branding can be achieved through a unique blend of creative and strategic consulting services. RBD will work closely with your company to develop a brand identity or to re-brand your company to meet its overall business goals. In the end, if done correctly, corporate branding is an investment which pays great dividends to a company.